North SEO Ads Manager

What This Application Does

North SEO Ads Manager connects to the Google Ads API to help our team manage advertising campaigns for the client accounts linked to our Google Ads manager account. Specifically, the application:

• 1.Creates Search campaigns for new clients - budgets, ad groups, keywords, responsive search ads, image and sitelink assets, and location targeting.
• 2.Performs keyword research using Google's keyword planning services to inform campaign structure during client onboarding.
• 3.Monitors campaign performance daily - retrieving impressions, clicks, cost, conversion, and search terms data to identify optimization opportunities.
• 4.Applies team-approved optimizations such as negative keywords and bid or budget adjustments. Every change is reviewed and approved by a North SEO team member before it is applied.
• 5.Generates monthly performance reports for each client about their own advertising account.

How It Uses Google Data

The application accesses Google Ads account and performance data through OAuth 2.0 authorization granted by our own manager account. This data is used solely to manage and report on each client's own advertising account. It is never sold or shared with third parties. Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Full details are in our Privacy Policy.

Who Uses It

North SEO Ads Manager is an internal tool used exclusively by North SEO staff. It is not available to the general public and offers no self-service access. Clients receive the results of this work as monthly performance reports prepared by our team.